Spotify to buy Soundcloud. BBR still thinks quality human selectors will beat computers any day

Spotify to buy Soundcloud. BBR still thinks quality human selectors will beat computers any day

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Friday, 30 September 2016
Music

In recent breaking news out of London, reported via the Financial Times, Spotify is now in advanced talks to acquire SoundCloud after rumours about a supposed buyout for SoundCloud have been doing the rounds for a while. Spotify, which streams music, would gain Soundcloud’s community of new artists and remixers if the deal went ahead.
As a global leader in paid streaming, Spotify has become a well recognised name in the music consumer industry with its extensive library, relatively low pricing, and ease of use. In comparison SoundCloud, has always been more of a platform for emerging producers and artists to upload tracks without requiring a paid distributor such as Spotify.
Bondi Beach Radio still maintains that quality human selectors will beat machines any day of the week in curating music to engage the spirit and emotions.

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